Russ Madrigal
Russ Madrigal

Technical SEO

Web Analyst

Nature lover

Husband and Father

Russ Madrigal
Russ Madrigal

Technical SEO

Web Analyst

Nature lover

Husband and Father

Download CV Contact Me
About Me

Hello, My name is Rusben Madrigal (aka Russ) in this site you'll find my CV and articles related to SEO and Web Analytics.


Involved in SEO since 2009, I love to learn and share knowledge.

  • Years of experience 14
  • Residence: Costa Rica
  • Open to Work?: Yes.
  • @: rusbenmadrigal@gmail.com
Knowledge
Technical SEO

Advanced knowledge in technical SEO, JavaScript & all related to Onpage SEO.

Web Analytics

Google Analytics, Data Studio & Tag manager certificated until 2022.

Link Building

Deep knowledge of link building metrics, algorithm penalties & manual actions.

Current Studies

Studying Next.js which is one of my favorite Frameworks, also studying business management.

Google Certificate
Data Studio
Tag Manager
Analytics for Beginners
Advanced Google Analytics
Analytics for Beginners
Google Analytics 360
What I love
Flora & Fauna
Keep Learning
Coffee & Cake
Team Work
Quote
It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.
Charles Darwin
Charles Darwin
British naturalist.
It's what SEO means for me

It could sound geek, I know. For me, SEO is more than just optimization, links, or ranking. SEO lets us improve the internet helping people to find the right information, on the way it will also help the business to be discovered by the right targeted public.

Resume
Experience
2024 - to date
SEO Director
Publicis Groupe Latam

Working with a world-class SEO team. In charge of the operational and strategic part of SEO, working with highly recognized brands worldwide.

2022
SEO Director (external)
Connect Assistance

External SEO consulting for product improvement. Working hand in hand with the Dev team to improve product visibility. Responding to the Growth Manager.

2022
Technical SEO Manager
Advision Development

In charge of all technical aspects of the different web sites as well as work teams.

2021
Technical SEO
Advision Development

In charge of Technical SEO & Web Analytics.

2020 - 2021
Senior Technical SEO
SGM

In charge of On-page & Off-page SEO for multiple projects.

2019 - 2020
SEO Manager
Brandy.la

Since 2019 collaborating with DintDigital (now Brandy.la) as SEO consultant.

2018 - 2019
Senior Technical SEO
TripAdvisor

In charge of multiple SEO Technical tasks. Geo and International SEO strategies.

2016 - 2018
Technical SEO & Web Analytics
SBR (Now Advision)

In charge of Technical SEO and Web Analytics, I also assisted Link Building team to validate links quality.

2013 - 2016
SEO Consultant
Freelancer

Working as a freelance SEO for different national and international brands.

2009 - 2013
Marketing
DayStar Properties

Customer service and online booking channel manager.

Education
2019 - 2022
JavaScript Dev
Platzi.com

Currently, Learning JavaScript Development.

2012 - 2014
Degree
U Latina de Costa Rica

Degree of Business Administration with emphasis in Marketing & Sales.

2007 - 2010
Bachelor
U Latina de Costa Rica

Bachelor of Business Administration with emphasis in Marketing & Sales

Skills
SEO
  • Technical SEO
  • Web Analytics
  • Link Building
Languages
  • Spanish
  • English
  • French
Coding
  • WordPress
    90%
  • PHP / MYSQL
    75%
  • JavaScript
    40%
  • HTML / CSS
    80%
Tools
  • Search Console
  • Screaming Frog
  • SEMrush
  • Majestic SEO
  • MOZ
  • Google Trends
  • Tag Manager
  • Data Studio & GA
LinkedIn Reviews
Discovering true and good SEO's in Central America is something like finding a needle in a haystack. If you come upon Rusbell you have found a golden needle. Take care of it!
Rodrigo de Bedout
Rodrigo de Bedout
SEO Manager
Rusben gets the job done and when something is wrong he makes it right. Excellent worker and a better person.
Norman Warren
Norman Warren
CEO at ElectroFlow
He tenido la dicha de trabajar con Rusbell en asuntos de SEO y puedo asegurar que es excelente! he aprendido mucho de él, es de los mejores SEOs que he conocido en Costa Rica.
Irene Hidalgo
Irene Hidalgo
Entrepreneur
Blog
November 3, 2021 SEO Experiment: An informative-based project grew without link building

SEO experiment is an informational-based website that keeps growing after six months without links. SEO changes every day; we all…

Get in Touch
  • Email: rusbenmadrigal@gmail.com
  • Open to work?: Yes.